Yogurtland, the newest addition to Marshall Street, has seen its business continue to thrive during the week since it opened its doors.

“Everybody is in love with it,” said Heather Laubach, the manager of the Syracuse location at 147 Marshall St. Students have been waiting for this type of yogurt shop, “and now they have it,” she said.

Sales have been relatively consistent since the opening last Wednesday, Laubach said, and she expects the sales to continue at their current pace.

There are certain times of day when the store is not crowded with customers, Laubach said, but that is true of any business.

This is Laubach’s first stint in the yogurt business.

“The owners are great, the staff is so friendly; it’s a lot of fun,” Laubach said. “I love it.”

Syracuse winters are the one thing that could hurt Yogurtland, but Laubach said she does not believe that will be a major concern for the shop.

Laubach pointed to a Yogurtland in New Jersey that is thriving, despite being in a hotspot for some brutal winters.

The Marshall Street location does have a place downstairs for people to go to escape from the cold, Laubach said.

“People can go downstairs and not even look at the snow,” she said.

Every two months, the company comes out with new flavors that will be available in all Yogurtland locations across the country, she said. The Marshall Street location will change its flavor lineup every week. Next week, white chocolate macadamia nut and blackberry passion fruit tart will make their debut, Laubach said.

“It allows us to switch it up and keep people coming back,” she said.

Rhiannon Leto, a sophomore biology major on a pre-med track, is one of those people.

“In Queens, we don’t have a Yogurtland,” she said. “I’m a big fan of frozen yogurt so I’m very excited about this being here.”

Leto said the selection is what is going to keep her coming back.

“I love all the toppings,” she said. “My favorite is the cookie dough bites.”

The environment is stress free, Leto said. She said the staff is very friendly, which makes the place very relaxed.

The cold Syracuse winters will not stop Leto from making the journey to Marshall Street.

Said Leto: “I would come, even in the cold Syracuse winter.”

Published on September 5, 2012 at 12:57 am

Contact Nick: nrcardon@syr.edu